Promotion not key to self-pubber earning $100,000 in three weeks

J.A. Konrath earned $100,000 in three weeks
with his self-published books on Amazon.

I recently came across an interesting story self-publishers and amateur writers ought to know. Author J.A. Konrath bragged on his blog that he had earned $100,000 in the last three weeks from his self-published titles on Amazon.

He wrote: "Currently, my novel The List is #71 on the Top 100. It’s been in the Top 100 for 66 days. It’s the same one all those publishers rejected. I am soooo glad I had so many books rejected."

According to Wikipedia, "Konrath graduated from Columbia College in Chicago in 1992 and spent the next 12 years garnering close to five hundred rejections for nine unpublished novels. His tenth book, Whiskey Sour, was picked up by Hyperion in 2003. It was the first in a series featuring Lt. Jacqueline “Jack” Daniels."

Konrath is considered a master of self-promotion. After selling Whiskey Sour, Konrath visited more than 1,200 bookstores, traveled to 39 states and attended over a hundred conventions, conferences and book fairs to promote the book. These days he gets paid "pretty good money" to lecture about writing and publishing.

This exposure for his traditionally-published book created a brand for his authorship and provided a platform to sell his nine other unpublished titles as ebooks. Or was it?

Recently Konrath posted on his “Newbie’s Guide to Publishing Blog”: “People aren't buying me because I visited 1,200 bookstores in my career. They aren't buying me because I have a popular blog about publishing. They aren't buying me because they love my old books.

“I made $100,000 in three weeks from people who have no idea who I am. If they knew who I was, they would have bought those titles years ago. Because they've been available for years.

“Don't get me wrong. I know I have fans. I know I have some name recognition. But the sales they bring are paltry next to the marketing machine which is Amazon.”

Sudden Publishing can help you make sense of your story and support the production and distribution of your book via Amazon. Contact us for more information.

Sure kids can read, but will they "like" it?

Kids are becoming better readers, but most don't do it for fun.

“When children read well, they have a solid foundation for learning in every subject and they are able to open the door to possibilities and adventures that go far beyond their experiences.”

That’s the first paragraph in a literacy report compiled by the Ontario-based organization People For Education titled Reading for Joy and it’s a great summary of the importance of literacy. However, the rest of the report is bad news.

According to Reading for Joy, literacy scores among children Grades 3 to 6 are improving, but the numbers of those who "like to read" are significantly in decline. Grade 3 students who report they “like to read” has declined from 76% in 1998/99, to 50% in 2010/11. In Grade 6, the percentage of students who say they “like to read” has declined from 65% in 1998/99 to 50% in 2010/11.

International studies show that students with a positive attitude toward reading tend to:

• Be more successful in all subjects (including science and math) 
• Seek deeper knowledge and consequently develop deeper conceptual understandings of the subject matter 
• Be more likely to be socially and civically engaged 

This change in attitude may be the fault of educators and literacy activists.

According to the report, "It is possible that in our drive to improve the mechanical aspects of literacy, we have turned reading at home into an extension of school work. This is not necessarily the best way to increase student’s motivation to read."

The question remains, how do you lead a kid to a book (or magazine or website) and at the same time encourage them to independently "discover" the joy of reading?

Sudden Publishing, the self publishing solution company in Victoria, B.C. has the answer. Give kids books to read that are written about them. Contact us for more information on how you can create and give a wonderful gift to the children in your family.

To read the full report visit, http://www.peopleforeducation.ca/wp-content/uploads/2011/12/People-for-Education-report-on-students-reading-enjoyment-Reading-for-Joy.pdf.

Book reviewer gives advice to self-publishers

Publishing is a learning process. With every win
and loss you get better at playing the game.

There’s a lot of similar information available for writers researching their self-publishing options. Jim Cox, Editor-in-Chief and founder of the Midwest Review of Books, has compiled a list of what turns him off when he’s asked to review a self-published book.

• Sub-standard covers 
• Interior flaws (typos, grammatical errors and *gulp* ugly, hard-to-read fonts) 
• Content categories that are flooded in the marketplace 

To overcome these potential pitfalls, Jim says it’s important for self-published authors to appear and act as maturely and professionally in every aspect of contact with reviewers, booksellers and everyone else in the publishing industry they encounter, solicit or market to. And, he says, the book has to speak for itself. It has to be flawless inside and out to compete in the marketplace.

The best piece of advice Jim gives authors is, “Don’t expect to make a profit, or even recoup your initial investment.” Your book represents a foot in the publishing industry’s door. “Expect to learn new (and hone existing) publishing and book marketing tips, tricks and techniques,” and prepare for the long haul. Publishing is a learning process. With every win and loss you get better at playing the game.

For more information about the Midwest Review of Books, click here. For more information about how Sudden Publishing can help you get your book in print, contact us.

Writers! John Cleese says check your blind spot

John Cleese: the key to creativity is to avoid interruption.

Go to John Cleese’s IMDB page and be amazed by how prolific he is. From 1963 to 2009 he has 56 credits from Faulty Towers and Monty Python to the Canadian product Just for Laughs. [Did you know he wrote the story for the movie A Fish Called Wanda?] And, of course, there are his 115 credits as an actor and 42 credits as a producer. All these contributions prove Cleese is a creator and lucky for us there’s video of him talking about creativity.

Cleese says he first knew he was creative when he discovered he could take a piece of paper, write something on it and make people laugh.

He says the key to getting into a creative state is to avoid interruption. Trying to keep “all the balls in the air” is destructive to creativity. To combat this, create a space—an oasis where you can’t be bothered. And, give yourself time—a clear block where no one is allowed to bother you.

But even if you do find this space, Cleese says you might be wasting your time.

To know you are good at what you do requires the same skills required to be good at what you do. Translation: if you’re hopeless, you’ll never know it. This is what Cleese calls “the blindspot”.

How do you check your blindspot? Show your work to honest writers and listen to them.

Sudden Publishing helps writers, visit http://www.suddenpublishing.com/ for more information. Contact us for a consultation on your story.

How texting is fuelling illiteracy

Hey kids! I hope you like wearing hats!

Anyone who loves a good book and reads regularly may find the following statistic disturbing. According to the most recent U.S. survey by the National Endowment for the Arts, the proportion of Americans between the ages of 18 and 24 who read a book not required at school or at work is now 50.7 percent, down from 59 percent 20 years ago.

And that trend isn’t likely to change. Why? Texting. That’s right. Today’s youth caught in a flurry of LOLs, TTYLs and OMGs aren’t expected to muster enough sit-and-stay to consume more than a tweet at a time and that’s leading to illiteracy.

In fact, according to an article in Newsweek last month written by Harvard Professor Niall Ferguson, Americans between the ages of 13 and 17 send and receive an average of 3,339 texts per month. Teenage girls send and receive more than 4,000.

What does it all mean? It means the U.S. (and Canada) is producing a generation of illiterates who won’t be able to compete against their global rivals. And that’s bad.

Read the full article here to learn more about how texting makes you stupid.

The difference between a long story, a short story and a short-short story

Isaac Asimov knows.

100 Great Science Fiction Short Short Stories

In his introduction to the anthology 100 Great Science Fiction Short Short Stories (Avon, 1978), Isaac Asimov gets to the point about why some stories are better short and why some short stories are better short short.

In science fiction, experience seems to show that long stories have an advantage over short ones. The longer the story, all things being equal, the more memorable.

There is reason to this. The longer the story, the more the author can spread himself. If the story is long enough, he can indulge himself in plot and subplot with intricate interconnections. He can engage in leisurely description, in careful character delineation, in thoughtful homilies and philosophical discussions. He can play tricks on the reader, hiding important information, misleading and misdirecting, then bringing back the forgotten themes and characters at the moment of greatest effect.

But in every worthwhile story, however long, there is a point. The writer may not consciously put it there, but it will be there. The reader may not consciously search for it, but he'll miss it if it isn't there. If the point is obtuse, blunt, trivial or non-existent, the story suffers and the reader will react with a deadly, "So what?"

Long, complicated stories can have the point well-hidden under cloaking layers of material. Academic people, for whom the search for the point is particularly exciting, can whip their students to the hunt, and works of literature that are particularly deep and rich can elicit scholarly theses without number that will deal with the identification and explanations of points and subpoints.

But now let's work toward the other extreme. As a story grows shorter and shorter, all the fancy embroidery that length makes possible must go. In the short story, there can be no subplots; there is no time for philosophy; what description and character delineation there is must be accomplished with concision.

The point, however, must remain. Since it cannot be economized on, its weight looms more largely in the lesser over-all bulk of the short story.

Finally, in the short short story, everything is eliminated but the point. The short short story reduces itself to the point alone and presents that to you like a bare needle fired from a blowgun; a needle that can tickle or sting and leave its effect buried within you for a long time.

For advice and development of your long, short or short short story, visit http://www.suddenpublishing.com/. 

Fiction Faults Checklist

Ray Nelson, science fiction writer

Ray Nelson is a science fiction writer and inventor born in New York in 1931. Over his writing career he published dozens of short stories and 10 novels.

His short story 8 O'Clock in the Morning was turned into the comic book story Nada, and Nada was made into the paranoid cult classic movie They Live in 1988. He is also famously (or infamously) credited with inventing the “propeller beanie” when he was in high school.

Nelson compiled on his website a checklist of fiction faults from his perspective as a reader, but he didn’t stop there. He also added tips and suggestions on what to do about them.

To mention a few of these faults / tips, Nelson says, “In the beginning, I do not like premature flashbacks.” He suggests, “Don’t tell me about the past until I am worried about the present.”

He also says narration in the present tense is tricky to use. “Though some modern writers use it, they pay for it in obtrusiveness. Stick to the simple past tense unless you have very good reason not to.”

As for characters, Nelson says he doesn’t like “A passive protagonist who is, at best, a spectator and, at worst, a professional victim.” He says, “Select someone more suitable to be a protagonist, or give your present protagonist some spunk.”

Nelson also underscores the problems with “dream endings”, showers of trivia and clichés. Check out the entire list, here: http://raynelson.com/fictionfaults.html.